So of course the first thought we had when we thought about designing the Unbound theme was of chains... or broken chains. And it just seemed so cliché. So we wracked our brains, and we thought and we thunk. We asked ourselves, "How can we illustrate unbound?" Freedom came to mind. Which made us think of flight and birds. And so the Unbound bird shirt was born.
But then of course, we couldn't stop there! Because while we were thinking of birds, we also thought of ships... and we thought of the unbound, roadless freedom of the seas. And so the Unbound ship shirt came into being!
From there it was a pretty easy leap to make all the stickers. But even then we weren't done. The phrase, "Twenty seconds of bravery can change the world" got thrown out during our Theme Extravaganza, and it just begged to be developed further. After a super-extensive search, we found the perfect mono-weight font and got to work creating lettering lockups. Surprisingly, after just three or four attempts, we found our favorite!