The Bought theme is a strong reminder of how God himself paid an ultimate price to make community with him possible, and a challenge for us to live our lives with this bought status in mind. And while some of our themes have had a precise and technical look, (One and Worship e.g.), this time around we went completely the other direction. All the logos were hand drawn and slightly imperfect to give a natural, organic feel.
The Bought Gear was amazing! We hit when brown was the hottest of colors, so everyone lurved the tees. We also introduced special girls' designs and we got a ton of positive feedback. (Turns out the ladies make up well more than half of our participants across the continent. Good to know!)
The Magazine began to take on some more journal-like aspects, more space for the students to take notes, doodle, and write their thoughts. In the coming years, the Magazine would fully make that transition.
The backpack was super cool and featured an amazing pattern, and perhaps the coolest item was the optional trucker hat. Very few of these were made, and they quickly became collector's items.
We hardcored the logo. Remember how we like to mess with the YWAM Logo? Well, we did it again this time, and we actually rebuilt the logo using pieces of the amazing, distressed, hardcore blackletter font.