Body • Mind • Soul • World
The Detox theme was all about removing poisons. The goal of the theme was to help the students understand that they world they live in has toxic attitudes and ideas that can be deadly. We wanted to show them that they can be a part of removing the toxins, first in themselves, then in the wider world around them. The design of the MA Gear was influenced by the increasingly popular surf and skate culture. The skull had the potential to be a bit much for some folks, so we made alternate versions without skulls.
The Detox Journal was the first to really be a full-fledged journal. While it still carried theme-specific content, the design was meant to be more about capturing the students' thoughts and ideas and less about ours. The cover included a cool spot-color varnish pattern. It was subtle, but oh so sweet!
We gave the kids soap. We are not kidding. We really gave every kid a full-on bar of organic soap. The boys got woodspice. The girls got oatmeal lavender. For real.